[35] The show was nominated for a British Academy Children's Awards.[36].

Bratz is an American product line of fashion dolls and merchandise manufactured by MGA Entertainment and created by Carter Bryant.

A stop-motion web series premiered in August 2015. [1] In 2006, a toy-industry analyst indicated Bratz had captured about forty percent of the fashion-doll market, compared with Barbie's sixty percent. The Bratz logo was also reverted to the original and a new slogan was adopted.

Funk N' Glow - Cloe, Jade, Yasmin, Sasha, Meygan 4. [27] In 2011, MGA prevailed over Belair. Bratz fashion dolls were introduced by MGA Entertainment in 2001 with four characters: Yasmin, Cloe, Sasha, and Jade. The retail price for a single doll ranges between $9.99 to $22.99, depending on the included items and specific retailer. [39] The web series was seen on TV on Kabillion. The dolls are also known for having detailed accessories and playsets, reflecting a cool (and somewhat materialistic) lifestyle. Bratz Babyz debuted in 2004 with infant accessories such as bottles and blankets. Although becoming an instant hit, it gained high ratings that are going to Cartoon Network's and CITV's broadcasts. In 2007, Concerns over the body image and lifestyle the Bratz dolls allegedly promote were raised by the American Psychological Association after they established their "Task Force on the Sexualization of Girls." [29] On April 21, 2011, a federal jury returned a verdict supporting MGA. [1], Bratz dolls have provoked controversy in several areas. [31], In July 2012, MGA Entertainment sued Lady Gaga for $10 million for causing, according to the BBC, "'deliberate' delays to the release of a doll based on her image. Characters listed below under "Supporting characters" are those which have been produced as a doll on multiple occasions or been predominantly featured in any form of Bratz media. The leaked teaser also confirmed the release of a Bratz DVD due out in fall 2011, also titled Bratz Makin' The Band. On December 21, 2006, the National Labor Committee announced that the factory workers in China, who make Bratz dolls, labored for 94½ hours a week, while the factory paid only $0.515 an hour. Smaller than regular Bratz Babyz, they include their own newborn pets. Beginning in October 2008, Nickelodeon aired a Bratz-themed reality show, Bratz Design Academy, in which 9- to 14-year-olds compete in Project Runway-type fashion challenges, with the winner designing clothing for a British line of Bratz dolls. Accessories such as playsets, furniture, and cars are also released.

MGA Entertainment felt that it rushed the Bratz comeback in fall 2010 to celebrate the brand's 10th anniversary, and the company wanted to give Bratz the comeback it truly deserved. 1. Episode 3: Cupcake Crash – Sasha helps Cloe get over her addiction with a new video game app. They include required overtime exceeding the legal maximum of 36 hours a month, forcing workers to stay on the job to meet stringent production quotas and the denial of paid sick leave and other benefits. – The Bratz pack each use their "thinking crowns" to help Sasha come up with something to wear for the talent show. The report has been criticized for an apparent lack of supporting evidence and data. [33], There have been a number of animated Bratz direct-to-video movies. After an initial 2008 ruling that awarded the Bratz franchise to Mattel, a Ninth Circuit Court of Appeals reversed the decision in 2010.

The Court Of Appeals rejected the District Court's original ruling for Mattel, where MGA Entertainment was ordered to forfeit the entire Bratz brand—including all registered copyrights and trademarks of the Bratz name—to Mattel.

[1] In early 2010, Bratz took a brief hiatus after Mattel's first lawsuit and returned later that year to commemorate the 10th anniversary of the franchise. Flaunt It! The Spruce Crafts uses cookies to provide you with a great user experience. These characters were introduced in the Masquerade by Bratz line. [22] Subsequently, on December 10, 2009, the U.S. Court of Appeals for the Ninth Circuit granted MGA an immediate stay of the injunction, thereby halting the impending recall of all Bratz products, ensuring that retailers would be allowed to continue to sell MGA-produced Bratz product through at least the Court's final ruling on the matter.

On May 21, 2018, the 17th anniversary of the Bratz, Hayden Williams announced that his collaboration with the brand would be released later in the year.

Only Cloe, Yasmin, Jade, Sasha, Meygan, Fianna, Shira, Roxxi, and Phoebe have been made in the new bodies.

Following in Barbie's footsteps, the Bratz line includes much more than just the dolls alone—it also includes playsets, outfits, a clothing line for girls, DVDs, video games, movies, and a 2015 stop-motion web series, to name a few. [9] The report shows copies of what it says are "cheat sheets" distributed to workers before auditors from Walmart or other customers arrive to make sure the factory passes inspections intended to ensure the supplier meets labor standards. [7] In addition to two "comeback" collections, MGA also released 10 new female Bratz characters on 10 October 2010. Episode 9: Snow In Love – Yasmin and the Bratz pack help cheer up Raya after coming back from a fun ski trip. Isaac Larian announced on May 20, 2017 that Bratz would be back in Fall 2018, in addition to announcing a collaboration with fashion designer Hayden Williams. On January 13, 2014, MGA filed a complaint in California state court, seeking in excess of $1 billion. Mattel sued MGA Entertainment for $500 million, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz. He created a line of "Bratz Collector" dolls, in which he had complete creative control over how the dolls were produced. Bratz were discontinued again in 2016 after a poorly executed re-branding and low sales. For people with the surname, see, American production line of fashion dolls and merchandise, Learn how and when to remove this template message, "Mattel must pay MGA $310 million in Bratz case", "BRATZ Dolls Stand Tall For A New Generation", "#sweet16 #Bratz #passion4fashion . It was produced by Lionsgate and MGA Entertainment. MGAE confirmed there would be 10 episodes for the first season, which would turn out to be the only season. The original Bratz line featured four multi-ethnic dolls: Cloe, Sasha, Jade, and Yasmin, all of which have rooted hair that can be combed for play value. All 10 episodes were compiled into a 25-minute video titled Bratz: Friends Forever on Netflix. Soon after the release of the Bratz Boyz Kidz, the clothing was changed from fabric to plastic snap-ons. Bratz Petz debuted in 2004 and were discontinued in 2006.

[16], The Bratz range of dolls have affected the sale of Mattel's leading fashion doll, Barbie. However, the Babyz line was criticized by parents for being overly sexualized. Episode 10: Behind the Scenes – The Bratz pack create a commercial to advertise the C.I.Y. [dubious – discuss][7]. This page was last edited on 2 November 2020, at 14:12. Boyz - Cameron, Dylan The dolls were sold separately and in themed environments. Bratz dolls are 10 inches tall but have a "chunkier" feel than Barbie dolls, which are 11.5 inches. As of October 14, 2010, the series was announced as postponed, while undergoing changes.

In the 15 years since the debut of the Bratz, over 100 characters have been added to the Bratz world. Episode 8: Blackout Campout – The Bratz pack help Jade overcome her fear of the dark when the power goes out. On December 3, 2008, U.S. District Judge Stephen G. Larson granted a permanent injunction requested by Mattel against MGA. It said workers at the factory intended to go on strike in January 2007 to protest plans by factory managers to put all employees on temporary contracts, denying them legal protection required for long-term employees. "[24], On July 22, 2010, the Ninth Circuit Court of Appeals declared that ownership of the Bratz franchise belonged to MGA Entertainment. Episode 2: Skate or Chick – Cloe and Yasmin decide to build a chicken coop in the garden, but Jade has also planned to build a half-pipe in the garden. Get DIY project ideas and easy-to-follow crafts to help you spruce up your space. The parental group Dads and Daughters were outraged by the release of the Bratz Secret Date collection. [37][38] The show's premiere episode was met with mixed reactions from Bratz fans. Episode 7: Put Your Thinking Crown On! They also took issue with accessories that appeared to be champagne bottles and glasses; however, the accessories were confirmed to be bottles of smoothies. "Hayden Williams on Instagram: "Happy 17th Birthday to the girls with a passion for fashion! These four are the main Bratz characters and have been produced in the majority of Bratz lines. Episode 4: Bunny vs. Cat – Jade and Sasha get into a competition to see which of their pets will attract more customers. Beach Party - Cloe, Jade, Yasmin, Sasha 3. All of them were distributed by 20th Century Fox Home Entertainment and later through Lionsgate.



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