Focus on how you can help and benefit your user. Twenty years later, No Name hasn’t aged at all. no name ®. That's a savings of $26.46, he adds. Search the world's information, including webpages, images, videos and more. Throughout the 1980s, Loblaw continued to promote No Name as a value-oriented alternative to higher priced, nationally advertised products. [8] But according to Nichol, the big name brands were also vulnerable: I happened to come along at a time when the national brands had prostituted the quality of their products. Products such as No Name gourmet barbecue sauce, Dijon mustard, escargot and imported jams from France appeared on Loblaw shelves. Here, the brand is no priority, only the product matters. The no name clothing fall within the affordable range at Alibaba.com, and a huge variety of comfortable and well-fitting apparels are available to the customers, which is not highly expensive to meet the buying needs of both retailers and wholesalers. In 2019, Loblaw launched a multi-platform advertising campaign for the brand (its largest since 2009), with a focus on its "Simple Check" program— which covers No Name products produced without ingredients such as hydrogenated oil, or artificial colours and flavouring. Available at Loblaws' 135 stores across Ontario, full-page ads claimed that No Name offered the best value for mon… took the position that the line’s product packaging wasn't doing enough to adequately distinguish relatively harmless cooking sprays from more dangerous cleaning products. The campaign has included social media marketing, such as an official Twitter account containing deadpan quips regarding its products ("Social tea biscuits — can be consumed alone") and "liveblogging" the Primetime Emmy Awards ("a winner has won again"), as well as an attempted "viral cat video". A later series of television commercials simply showed text on a yellow background with various promotional lines on how No Name "helps you save". No Name Stores, Inc. is a New York Foreign Business Corporation filed On March 31, 1975. With suppliers trying to keep up with demand, and some products sold out, Nichol declared No Name a "runaway success"[5] that exceeded his own expectations: But diving headlong into No-Name products, which have had only limited success in France and the United States, was Nichol’s idea. Butcher-quality meats, fish & meat masterpieces we've been proud to put our No Name on since 1970. The launch beat rival supermarket chain Dominion, with its own line of generic products, by 24 hours. Quickly, the Plato Sneaker becomes a rallying symbol for all those claiming the democracy of cool. [3] Although Nichol made no guarantee that the product line would be continued beyond the initial launch,[4] after two and a half weeks more than a million units had been sold. SHOP. No Name. Beyond gourmet items, there were also those of a more unusual, albeit still practical, nature such as the No Name raccoon-proof garbage pail, with steel handles that clamped to the sides of the container. [24], Canadian line of generic brand grocery and household products, "No Name Advertisements Are Suddenly Popping Up All Over Toronto (PHOTOS)", "No name brand's deadpan ad campaign takes over Toronto's Union Station", "Canada's 'No Name' brand launches its largest ad campaign ever", "No Name says yes to largest campaign spend in 40 years", "Canada's 'No Name' brand brings its no-nonsense packaging to its largest campaign ever", https://en.wikipedia.org/w/index.php?title=No_Name_(brand)&oldid=1021309729, Creative Commons Attribution-ShareAlike License. 22 in 922 Loblaws-owned stores, the company notes in fine-print.) Twee jaar later lanceerde No name nieuw fashionable en opmerkelijk design: de 5 cm hoge zool. PLATO SNEAKER NO NAME - The 90's are packed in its platform. No Name® Original Salmon Fillets 10oz. "It's something recognizable and it's easy for consumers. Great products without paying top dollar. Google has many special features to help you find exactly what you're looking for. Less is more and even more in No Name. Submit. The company's filing status is listed as Inactive - Dissolution By Proclamation / Annulmen and its File Number is 366153. The No Name brand has been delighting thrifty Canadian shoppers with its well-priced grocery products since 1978. Your e-mail address has been successfuly saved. Since the launch of No Name in 1978, the generic line has expanded from the original 16 items to more than 2,900 different products. The Registered Agent on file for this company is No Name Stores, Inc. and is located at John J Glasser 250 W 39th St, New York, NY 10018. Mention all the benefits or services with some real examples. Additional formats were also introduced, such as "No Name Club Pack" and promoted as "No Membership Required" in order to compete with 'big box' membership-based competitors who offered bulk items at reduced prices. The answer is, quality without having to pay top dollar. Sold out. Easy returns: 14 days to change your mind. Noting the company's renewed competitive bent, he described how some national brands were infringing on the company's own frozen rising-crust pizza sales. But in singular, clever and off-the-walls ways. [15], Weston also made reference to the economic recession, noting that these are "challenging times and you need real, no-nonsense ways to stretch your dollar". Always write benefits over features. [12] A 1989 Toronto Star taste testing panel ranked No Name freshly roasted ground coffee fourth out of eleven different nationally available brands.[13]. SOCIAL MEDIA. During that same program, a Loblaw executive presented the company’s solution – a No Name spray canister with a red cap to indicate potentially harmful contents. [23], The Swedish consumer co-operative retail group Kooperativa Förbundet had a store-brand product line called "BLÅVITT" (Swedish for "blue and white") which featured groceries in uniform packaging with the product name in white capital letters over a blue label against a blank or white package. Italian supermarket Esselunga launched a new line of products called "SMART" and featuring the same yellow and generic packaging as No Name. Quick View. Sorry, this e-mail address already exists in our newsletter mail list. It is so easy to produce products that are superior to almost every national brand.[8]. We have 300." On the basis of a simple look, No Name makes the Sneaker Planet lose its mind. In the 1980s, No Name diverged from its original plain packaging as red lettering and various product illustrations were added. And strangely enough, Loblaws shoppers seem to be developing a brand loyalty to these unbranded products.[6]. The Simple Check TM symbol helps you identify our no name ® products made without 10 specific ingredients. Loblaws Supermarkets president Dave Nichol modelled No Name on Produits Libres. No Name® Natural Hickory Smoked Thick Sliced Bacon. info@nonameworld.com +357 25736773 Skip to content. With the increasing popularity of the President's Choice brand through the 1980s and 1990s, attention and advertising dollars shifted to Loblaw's premium line. Vooral de No Name PLATO sneakers met hoge zolen zijn erg populair. FISH. Currency USD$ Currency. Price $38.00. Thank you ! And sometimes it’s simply by looking through a dictionary, as was the case with Amazon founder (and really, really, really rich guy) Jeff Bezos. Just look for the yellow packs. "[10] By the end of the decade there were more than 1,800 No Name products available. [8] One year later, Loblaw had expanded its generic line-up to over a hundred items. Here is a list of countries where supermarkets have taken the same approach in packing their products. The generic line also continued to do well in consumer affairs testing as conducted by media outlets. This page was last edited on 4 May 2021, at 00:49. In the 1990s, photography was increasingly incorporated as No Name packaging became more elaborate and less distinguishable from national brand products. Se vores udvalg af No Name | Vælg imellem masser af varer fra No Name | Byt i forretning | 30 dages returret | Fri fragt* ved køb for 499,- When you subscribe to our mailing list, you score 10% off your first order, and we always offer free shipping on all purchases of $150 and more. Grocery shoppers have snapped them up at a rate that has astonished even Nichol. The opening proved a success and two more Toronto area stores soon followed. It’s that easy. By 1982, the number of No Name items had increased to some 500 different products and ranged from canned peas, to spaghetti sauce, to tooth paste and even windshield washer fluid. Our mission is rooted in quality, transparency, and community-driven values. Sales subsequently rebounded.[17]. Quickly, the Plato Sneaker becomes a rallying symbol for all those claiming the democracy of cool. Shop. No Name (styled as no name, French: sans nom) is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada's largest food retailer. Yep. Shop our collection of No Name women's shoes and get ready to fall in love. Shop ︎ MAY’S PICKS: The End of Policing & Facing the Rising Sun. Try Shopify free and start a business or grow an existing one. The 702 Is No Place For Relationships T-Shirt. We believe that you should never have to choose between what’s good for you (not to mention your family and the planet) and what’s good for your wallet. $ 32 $ 40 . Twenty years later, No Name hasn’t aged at all. These are the perfect pair of year-round shoes for any woman who enjoys dressing up her feet as much as her body. No Name … Let's eat! By the mid-1980s, No Name had become the best selling brand in the country – a somewhat ironic development, considering the generic, non-branded nature of the product line, promoted as an economical alternative to the national brands. But most No Name items continued to be everyday products, with the brand promoted as "a sensible solution to rising prices. No Name komt van origine uit Parijs en is opgericht in 1991. no name ®. Even better, the sneaker always has a head start on its rivals, unable to compete with this condensed simplicity. Discover great apps, games, extensions and themes for Google Chrome. Because everyday basics shouldn’t break the budget. It was initially promoted as "basic products in plain packaging at down-to-earth everyday low prices", No Name promised savings of between 10 and 40 percent over national brands. Quick View. The line was active from 1979 to 2003. Unique No Name clothing designed and sold by artists for women, men, and everyone. On March 21, 1978, Loblaw launched "No Name" with 16 generic or unbranded items in black and yellow packaging. A 1982 product comparison ranked No Name windshield washer fluid among the top four of eight tested as all "equally excellent",[11] while No Name disposable diapers came in a close second to Dominion's generic label, beating out the national brands. [14] New product packaging included a return to black Helvetica lettering on a yellow background, along with some limited product illustration. Here, the brand is no priority, only the product matters. It’s a message of exclusivity and quality that will appeal to discerning clients. While other generic lines presented their packaging as black on white, Toronto designer Don Watt chose black, boldface text in a Helvetica font, all lower case, on a bright yellow background, as a means of attracting the attention of shoppers. Search Cart. Submit. Loblaws executive David Primorac said the company decided to bring back the original colour palette as something familiar to shoppers. In 2009, Loblaws re-launched No Name, "the iconic brand and its unmistakable plain black printing on yellow packaging". Simple Check TM. "[14] Also, for the first time since the early 1990s, No Name television commercials were aired which showed Loblaws Executive Chairman Galen G. Weston in a shopping cart comparison reminiscent of the Dave Nichol commercials of the early 1980s: Pointing at the cart of "top selling no name products" and then the cart filled with "26 comparable national brands", Weston says The Financial Times of Canada noted that in spite of basic packaging and the reputation of generics as inferior, "Loblaws No Name line was, in fact, competing directly with national brands. Sometimes stores are named after their founder: Macy’s (originally R. H. Macy & Co.) was founded in 1858 by Rowland Hussey Macy. The line is low priced compared to other Esselunga brands. *Rights to these brands in the United States are owned by different companies. It’s exactly the opposite … when you’re named No Name. No Name-online shop. Many of the no name clothing available on our site are super stylish, low cost and varying enough to suit virtually every girl's exclusive tastes. Meanwhile, Nichol continued to heavily promote No Name on television and was dubbed "Mr. No Name" by news headlines. No Name products are available in stores across Canada that include Loblaws, No Frills, Dominion, Real Canadian Superstore, Your Independent Grocer, valu-mart, Zehrs, Fortinos, Provigo, Extra Foods, Super-Valu, Maxi, Atlantic Superstore, and Shoppers Drug Mart. LOOKBOOK + FILM. On March 21, 1978, Loblaw launched "No Name" with 16 generic or unbranded items in black and yellow packaging. SHOP NEW MERCH FRIDAY! The launch beat rival supermarket chain Dominion, with its own line of generic products, by 24 hours. In 1981, Dave Nichol went on television with two grocery carts, one with a selection of No Name items and the other with comparable national brands, to demonstrate a 30 percent savings: For five or six years I did nothing but go into people's living rooms and say, 'Here's one basket of national brands for $150, and here are the same products from no name for $100. One ad noted, "We don't have a single item under $2. the national brands cost $100.38 in its stores, while the No Name brands cost just $73.91. He then removes any risk involved in switching by saying if you don't like the no name version, Loblaws will give you your money back. If you don't like them, we'll give you the national brands free.[3]. Secure payment Customer service: +332 52 65 02 14 It was initially promoted as "basic products in plain packaging at down-to-earth everyday low prices", No Name promised savings of between 10 and 40 percent over national brands. Banana T-Shirt. Inspired by the 90s, No Name have modernised some of their classic sneakers: retro-joggers, platform sneakers and bags of attitude. Close search. Additionally, No Name had achieved such prominence in spite of being available only in Loblaw owned stores. 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